Bitcoin Loved by Search
BlockState, a security token issuance platform, has posted research regarding investor interest in traditional versus digital assets.
According to BlockState, the average internet user is far more interested in crypto, like Bitcoin, Ethereum and Ripple, than traditional assets like bonds or other securities.
The statement was derived from popular searches in English speaking countries.
BlockState says that in the UK the search volume for new and alternative investments like cryptocurrency was more than double that of traditional assets.
In the UK 144,800 searches were made for investments, with gold and bonds being the most searched terms. In comparison, 383,600 searches were made for cryptocurrency, with the vast bulk, 301,000, for Bitcoin, in the year from May 2018 to May 2019.
Other popular virtual currencies Ripple and Ethereum garnered 50,000 and 33,000 results in UK searches.
In Australia, the numbers were a bit different. BlockState claims that Aussies are the most investment savvy. The search volume per capita for all investments was highest in Australia, where 14.8 out of 1000 people searched for investment-related terms. BlockStates reports that during the period reviewed, 221,000 traditional investment searches were made, and 149,000 for cryptocurrency, a higher number per capita than in the UK.
With the exception of Australia, Bitcoin was the most popular investment search term in the USA, Canda, Ireland, and South Africa. Searchers in these countries were up to four times as likely to search for cryptocurrency than traditional investments.
Interest in cryptocurrency was particularly strong in Canada and Ireland, with 6.9 and 6.3 people per 1000 respectively searching for Bitcoin, Ethereum and Ripple.
In the US interest in cryptocurrency garnered 1.5 million searches compared with just over 500,000 searched for traditional investments.
Of course, measuring search terms may be a good test of curiosity it does not necessarily manifest itself into actual investments. As popular media has boosted its coverage of Bitcoin and other crypto, one would expect there to be a correlation between searches and the news.
Switzerland based BlockState hopes to migrate this interest into actual investments as it strives to grow its tokenization platform.
Per 1000 people
Per 1000 people