Germany-based global provider of digital payments and commerce solutions Wirecard announced on Monday it will now be providing service for BluTV, a Turkey-based streaming subscription service with over four million subscribers, in its global expansion.
According to Wirecard, BluTV is a Turkish digital streaming platform and offers Turkish content on a worldwide scale. As part of the internationalization of the streaming service, the company is providing BluTV with digital payment solutions across Europe. Wirecard further explained:
“The streaming services industry is growing rapidly worldwide. A global study carried out by the Motion Picture Association of America revealed that in 2018, the number of subscriptions to streaming services increased to 613.3 million, a 27% increase in comparison to the previous year. In fact, subscriptions to streaming services surpassed cable subscriptions in 2018.”
Alptug Copuroglu, Head of International at BluTV, stated:
“As the first Turkish digital platform to go truly global, it is essential that we have an experienced partner by our side. Wirecard’s long-standing experience in digital payments is instrumental in enabling us to grow our streaming subscription services beyond Turkey. We look forward to continue bringing our broad content offering to millions of viewers around the world.”
Boris Bongartz, Head of Sales Digital Goods at Wirecard, added:
“Streaming subscription services are growing at an incredibly fast pace. Our digital payment services will allow BluTV users to have a smooth and enjoyable customer experience, and focus on their main objective: enjoying great TV content, no matter where in the world they are.”