Germany-based global provider of digital payments and commerce solutions Wirecard announced on Friday it has expanded of its digital payment services within the Nordic retail market. Wirecard reported that thanks to its services, major retailers in the region, including Nymans Ur, Royal Design, Svenssons i Lammhult, Rizzo and Accent, have recently integrated the acceptance of Chinese payment methods at the Point-of-Sale.
“The significant customer wins come at a time of increasing inbound tourism from China to the Nordic region: according to travel service provider Ctrip – which has been working with Wirecard since the beginning of 2019 – the number of visitors from China to Nordic countries in 2018 increased by 82 percent compared to the previous year. Accepting Chinese mobile payment apps is a wise choice for retailers seeking to attract this affluent target group, as doing so can increase sales for merchants. A 2019 Nielsen study found that 93% of Chinese tourists would probably spend more in a store that accepted mobile payment.”
While sharing more details about the expansion, Fredrik Neumann, VP Sales Retail at Wirecard, stated:
“The retail industry is leading the way when it comes to enhancing the customer journey. Payment will always be a part of retail, but Wirecard’s solutions extend far beyond that. Offering shoppers a smooth and efficient journey, from the moment they enter the shop, be it in-store or online or even both, to the moment they check out and receive their purchases, is at the core of our retail solutions. We are excited to be expanding our solutions across the Nordic market and look forward to onboarding even more merchants.”
Wirecard added it enables merchants to meet current and future customer expectations, meaning they can accept and process payments regardless of where the customer is located, how they choose to pay, and where they prefer to receive or collect their purchases, supplemented with value-added services such as loyalty programs and analytics.