UTRUST, a cryptocurrency payment solution designed to modernize the finance and payments industry, announced on Friday it has teamed up with Portuguese football S.L Benfica to allow them to accept cryptocurrency. Thanks to the collaboration, Benfica supporters now have the option to use cryptocurrency to purchase match tickets and the full range of merchandise through the Benfica online store.
“With more than 14 million supporters worldwide and a digital fan base that exceeds 7 million followers across social media platforms, S.L. Benfica is one of the world’s most passionately-supported football clubs that recently reclaimed the Primeira Liga title for a record 37th time, underpinning their status as the most decorated club in Portugal. The launch of UTRUST as a cryptocurrency payment solution partner to Benfica will evolve the club’s e-commerce strategy and expand its global audience; in particular, it will bring the tech-savvy and cryptocurrency holders in Portugal and abroad closer to its home ground of the Estádio da Luz.”
Sharing his thoughts about the collaboration, S.L. Benfica CEO, Domingos Soares de Oliveira, stated:
“This is an exciting day in the history of S.L. Benfica, as we announce our decision to accept cryptocurrency payments. Our benfiquistas make Benfica the unique and special club it is and we recognize that many of our supporters are now digital users first, so we want to be ahead of the curve when it comes to adopting novel technologies and giving our supporters the best online experience. We are very excited about the possibilities that this partnership with UTRUST presents in the evolution of our e-commerce strategy, and we look forward to accepting our first cryptocurrency payment.”
UTRUST Co-Founder and CEO, Nuno Correia, added:
“This partnership with Portugal’s number one football club marks a major milestone for UTRUST and the blockchain ecosystem as a whole. Benfica is one of the biggest sporting clubs worldwide, and we are delighted to be making cryptocurrency payments possible for their 14 million supporters around the world.”