Tencent Holdings Limited, a leading provider of Internet value-added services based in China, announced on Monday its five-year partnership expansion with NBA in China. Tencent reported it will provide extensive NBA coverage on its platforms through the 2024-25 NBA season, including live NBA games, NBA programming, and interactive fan experiences.
“Last season, 490 million fans in China watched NBA programming on Tencent’s platforms, nearly three times the number of fans who watched the NBA on Tencent during the 2014-15 season. 21 million fans in China watched Game 6 of the 2019 NBA Finals on Tencent, marking the most-watched NBA game ever on a digital platform in China.”
Speaking about the partnership expansion, NBA Commissioner, Adam Silver, stated:
“Tencent’s commitment to NBA basketball in China is unparalleled. The enormous reach and popularity of Tencent’s platforms have been a driving force behind the growth of basketball in China, and we look forward to deepening our connection with NBA fans across the country through this expanded partnership.”
Tencent President, Martin Lau, added:
“We believe that the enhanced partnership between the NBA and Tencent will take our phenomenal success to new heights. Empowered by our technology capabilities, interactive platforms and content expertise, we will work closely with the NBA to further engage fans in China with sports excitement and technology innovations to elevate the passion for basketball, and to promote a healthy and active lifestyle.”