Digital-first challenger bank Tandem Bank announced on Wednesday it has appointed Noam Zeigerson as its new Chief Data Officer to strengthen AI technology on its banking platform. According to Tandem, Zeigerson has more than 18 years of experience in data and analytics, as well as machine learning, data governance, predictive analytics, business intelligence, and data monetization.
Prior to joining Tandem’s team, Zeigerson was Executive Vice President of Data and Analytics at Israel’s banking group, Bank Hapoalim. Speaking about his new role, Zeigerson stated:
“I am truly looking forward to working with Tandem, a next-generation digital bank that is built on data and driven by AI to revolutionize the banking experience for its customers. AI has the power to transform personal banking, and Tandem is at the forefront of understanding its value. There is no one-size-fits-all in banking – every day we are training AI, harnessing the power across app features to give each user an experience that is tailored to their needs.”
Ricky Knox, Tandem Bank CEO, went on to add:
“Noam brings a wealth of experience to Tandem. He will lead on the ongoing build of our AI systems to inform our business strategy and bring true benefit to our customers. Noam will play a crucial role in our mission to create customized personal finance solutions for our customers solving their real individual problems.”
The appointment of Zeigerson comes just after Tandem announced its “Savetember” campaign, which highlights the “national savings crisis” in an attempt to transform UK savings habits. Tandem revealed the month-long national campaign is expected to repeat every September and aims to engage those struggling to save. Knox noted:
“What we see time and time again are customers’ issues with saving. It’s time for banks to stop profiting from a generation of non-savers and transform a national habit.”