Online lender BlueVine announced on Wednesday it has appointed Brad Brodigan as its new Chief Commercial Officer. BlueVine reported that through this role, Brodigan will be responsible for overseeing revenue-generating functions including sales, customer service, and partner management.
According to BlueVine, Brodigan also brings more than 25 years of executive leadership experience and a keen understanding of the unique challenges facing small- and medium-sized businesses (SMBs) to his new role. Prior to joining BlueVine, Brodigan was President and Chief Operating Officer at DOSH and served as the global leader for the multibillion-dollar middle-market business segment at PayPal.
Speaking about Brodigan’s appointment, Eyal Lifshitz, CEO and Founder of BlueVine, stated:
“As BlueVine continues to expand and grow, it’s mission-critical that we have the commercial leadership in place to take the business to even greater heights. With over two decades of experience in driving operations and revenue at fintech businesses focused on helping SMBs thrive, we are thrilled to have Brad join us on our journey to transform financial services for small businesses across the country.”
Brodigan went on to add:
“Growing up my father owned and lead several small businesses. I spent summers working different jobs learning the businesses getting to know the people and the customers. Since then, I have built a career helping SMBs succeed financially. My passion for helping these business owners is as personal as it is fulfilling. I’m honored to join the BlueVine team and apply my expertise and passion for helping SMBs grow through critical stages in their life cycle. These businesses are the backbone of the U.S. economy.”