Germany-based global provider of digital payments and commerce solutions Wirecard announced on Tuesday it has teamed up with SES-imagotag to accelerate in-store mobile payments adoption. Through the new collaboration, the two companies are developing a “pay to tag” solution connecting Wirecard’s mobile payment platform with all SES-imagotag cloud-connected IoT labels.
“Shoppers benefit from truly seamless in-store shopping, avoiding long checkout times, especially at peak hours, as well as e-coupons instant redemption and cash-back. Thus, shoppers save both time and money in physical retail while enabling brands to improve their Point of Purchase marketing efficiency.”
While sharing more details about the partnership, Michael Unmüßig, Senior Executive Vice President Marketing at SES-imagotag, stated:
“Smart labels and smartphones will be the future Point of Sale. Together with Wirecard we aim at creating a win-win-win deal by making every SES-imagotag smart label a mobile payment and e-coupons terminal that enables frictionless shopping. Shoppers will save time and money, brands will improve the efficiency of Point of Purchase communication, and retailers will be able to upgrade their business model while dramatically enhancing the shopper experience. This vision is now very clear, and the building blocks of this “connected commerce cloud” are now at hand!”
Alexander Hahn, Vice President Point of Sale (POS) Retail Solutions at Wirecard, added:
“We are delighted that consumers will be able to benefit from this new technology from now on, especially in the U.S. Instead of the traditional customer journey, which sometimes involves long waiting times, shoppers can now expect a fast, seamless and digital shopping experience in participating stores.”