Plug and Play Amsterdam reportedly held a Soft Launch for its new Smart Cities and Financial Services programs last Wednesday at the Johan Cruijff ArenA. According to Plug and Play, the event brought in more than 80 attendees including six startups and over 30 corporate guests.
“The new Financial Services program will bring together aspects from their Fintech, Insurtech, and Digital Identity programs. Financial Services will accelerate innovation for providers by building an innovation platform for industry changemakers. Smart Cities brings together industries such as Real Estate, Sustainability, and Mobility to push innovation within cities across the world. Plug and Play Amsterdam hopes to bring on more partners in the new year and continue to grow their ecosystem here.”
While sharing more details about the program, Seena Amidi, Board Member at Plug and Play, stated:
“Corporations are experts in their field and Plug and Play has connections with the best startups in each industry. Partners in our ecosystem are able to easily find new solutions to their business challenges so that they can focus on what they know best.”
Magdalena Ramada, Innovation leader at Willis Tower Watson, then added:
“Bringing global startups to Europe fosters not only the global footprint of innovation from other places of the world but also generates important competition within the local ecosystems.”