Non-profit cancer research organization American Cancer Society is now accepting bitcoin donations through its collaboration with global blockchain payments provider BitPay. According to Coindesk, BitPay has handled more than $50 million in donations since 2017 for various organizations, including American Red Cross, BitGive Foundation, United Way, and GiveWell.
Speaking about the collaboration with BitPay, American Cancer Society Executive, Brant Woodward, revealed to the media outlet:
“Cancer affects people from all walks of life, so it’s not surprising that we draw support from a broad cross-section of donors. Our mission is urgent and in order to accomplish it, we need to engage donors where they are.”
BitPay CEO, Stephen Pair, also observed:
“In accepting bitcoin donations, charitable organizations attract new donors without ever having to hold bitcoin. BitPay verifies the funds and accepts the bitcoin on behalf of the organization and settles the transaction in USD or the preferred fiat.”
“The reality is that more and more people are utilizing cryptocurrency. This allows us to be relevant with younger donors and provide frictionless giving opportunities for them and for us to meet them where they are.”
Established in 1913, the American Red Cross describes itself as a nationwide voluntary health organization dedicated to eliminating cancer. The organization funds and conducts breakthrough research, and give cancer patients and their families the resources they need, like free rides to chemo, free places to stay near hospitals, and a live 24/7 helpline for answers and support.