Applied Data Finance, LLC (ADF), a “technology-enabled lender” and asset manager, recently announced it has appointed Jimmy Cannon as its new/first President.
According to ADF, Cannon has extensive senior management experience with a focus on leading organizations through transformational change and delivering P&L improvement, most recently as Executive Vice President, Partnerships Credit Card at Capital One. Prior to that, he served as the Auto Partnerships Executive at JP Morgan Chase. ADF also revealed that as Executive Vice President of Capital One, Cannon led the Partnerships Credit Card business to achieve substantial growth and increased industry recognition. Before joining Capital One in 2014, he held various executive positions within JP Morgan Chase’s auto finance business.
ADF revealed that Cannon will work in conjunction with Krishna Gopinathan, Co-Founder and CEO at ADF, to further accelerate growth in ADF’s online lending platform, Personify Financial. Speaking about Cannon’s appointment, Gopinathan stated:
“Jimmy brings a broad and diverse skill set that ADF will benefit from at this time of accelerated growth. Jimmy’s extensive financial services background and business development skills will help ADF develop strategic partnerships, expand our portfolio of product offerings, and further commercialize our technology. Moreover, his proven leadership experience will help guide ADF through a period of rapid expansion, with a focus on long-term profitability.”
Cannon went on to add:
“I am very excited to join the ADF team. I believe ADF’s innovative business model and exceptional management team has created significant leverage in today’s fintech marketplace. Our goal is to continue to grow by providing best-of-class products for underserved borrowers, combined with outstanding customer experience. I believe ADF is in a position to become a leader in lending for millions of non-prime consumers.”