Russian banking group Sberbank announced on Tuesday its loyal program is now allowing users to send reward points to each other. According to Sberbank, all loyalty program members, besides those who are at the lowest Spasibo privilege level, will be entitled to transfer points from February 1st.
“The feature will be available via a completely new Spasibo by Sberbank platform, which will bring together the mobile app, website and all the loyalty program portals in one omnichannel interface. The points transfer service will be available via a new mobile app Thank You X and on the updated website. Today these venues are being piloted, but they will be available for all program participants by early February.”
Sberbank also revealed that transfer points by entering the Transfers section, inputting a recipient’s phone number and the amount of SPASIBO points. Speaking about the feature, Andrey Pisarev, CEO, Operator of the Thank You by Sberbank Program, shared:
“The reward points transfer is a service our clients have been increasingly asking us to implement, so we did it. This is more than a convenient option, it’s a unique feature to save up SPASIBO points for a large purchase together. It so happened that we’ve unlocked this feature to our loyalty program members right before the ‘gender’ holidays: now SPASIBO points can not only be saved and spent, but also gifted.”
Sberbank added that a sender can transfer an unlimited number of reward points to different users a month from 1 to 50,000 per one transaction. The points received may be used like those earned any other way (card transactions, purchases at stores, points earned under the Spasibomania gamification, etc.).