Payment processing platform Klarna announced on Tuesday the launch of its `Consumer Council’ According to Klarna, the global initiative sees the platform invite consumers to a meet-up and share their thoughts on different themes related to their experiences. The platform further explained:
“The first Consumer Council meet-ups will take place in London on March 10 and Stockholm on March 16, followed by Manchester, Berlin, and New York during the spring. Each meet-up will have a specific theme tailored to the local market, with the objective to involve consumers across the spectrum in Klarna’s mission to become the world’s smooothest shopping experience.”
Klarna then explained after the meet-ups, all findings and experiences shared will be summarized in a report. The report will ensure all feedback is properly taken into account when designing, and developing new and existing products and services. Progress on development goals will be made available on local Klarna blogs, where each region will provide regular status updates. While sharing more details about the initiative, Sebastian Siemiatkowski, Co-Founder and CEO of Klarna, stated:
“We’re always looking for new ways to support and build Klarna with our community and to solve consumer pain points we may not have thought of ourselves. Gathering direct feedback is extremely important to us and a vital part in meeting consumers needs and ultimately, to provide the best end-to-end shopping experience.”
Siemiatkowski further noted that with the launch of `Consumer Council’ he and his team are taking their “direct consumer dialogues” to a whole new level.
“We are extremely proud of the number of consumers that choose Klarna everyday, and with this initiative we want to make sure that they can be equally proud of using our services.”
Founded in 2005, Klarna offers a range of products within payments, shopping, and personal finances to make it easier for people to shop on and offline, including buy now pay later services, in-store payment solutions, and a new direct-to-consumer shopping app. The company reported that more than 85 million consumers use Klarna, and the company partners with over 205,000 merchants in North America, the UK and Europe