allplants, a “vegan delivery company,” closed its equity crowdfunding campaign on Seedrs with a total of £3,461,657 secured. Felix Capital, the venture fund behind GOOP and Deliveroo, also reportedly participated in the round, alongside Simon Nixon (ex-CEO of MoneySupermarket.com) of Seek Ventures. They are joined by Anne-Maire Huby, Co-founder of JustGiving, and Amit Gudkha, Co-Founder of Bulb Energy.
“Today, we’re an online platform and chef-to-customer service making it easy and exciting to eat more plants, and less meat, with delicious, chef-made meals delivered to your door. Since launching in 2016, we’ve changed the conversation from eating vegan to thriving on plants, providing customers with tools, recipes and a first-of-its-kind delivery service that now cooks up over 20,000 meals every week. We believe eating more plants will play a critical role in saving the planet, while improving our health and encouraging a positive way of life.”
allplants’ initial target for the round was set at £2 million but this was met after 48 hours. allplants went on to raise another £1.4 million during the round welcoming a total of 1,824 investors onboard. allplants previously raised £7.5 million of investment in September 2018, the largest seed-round raised by a European plant-based business. Speaking about the crowdfunding campaign’s success, Jonathan Petrides, Founder and CEO of allplants, stated:
“We’re delighted with the huge support and belief our community has shown in this crowdfunding round. It’s surpassed our expectations and allows us to look ahead at 2020 with even bolder growth plans. It’s an honour to now have more than 1,800 new investors behind every step we take, and demonstrates the rapidly growing demand for healthy and delicious plant-based meals made convenient. This latest funding round is a true validation of what we’re doing here at allplants – to inspire more people to eat more plants.”
The funds for this round will be used to develop new food categories and serve over 60,000 meals a week from allplants’ production kitchen – a newly-opened 20,000 square feet dedicated plant-based kitchen in London.
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