Germany-based global provider of digital payments and commerce solutions Wirecard announced on Thursday it has expanded its e-commerce offer for Chinese online shoppers by integrating with payment method WeChat Pay. Wirecard reported that the solution is ideal for European merchants seeking to enter the Chinese market.
Wirecard also claimed that the new offering may drive up conversion rates and customer satisfaction for customers in China, where digital payments are commonplace.
“Wirecard will process all payments and support merchants with the integration, contributing extensive know-how and experience in navigating Chinese payment methods. The company is also offering virtual workshops and marketing support.”
While sharing more details about the offering, Christian Reindl, EVP Sales Retail at Wirecard, stated:
“As e-commerce continues to boom around the world, it is essential for merchants with global aspirations to offer localized payment methods. Our long-standing experience with Chinese payment methods enables us to support merchants that seek to break into the lucrative Chinese e-commerce market. We are excited to launch this offering and look forward to onboarding even more merchants.”
Wirecard provides businesses and end customers alike with a constantly expanding ecosystem of real-time value-added services. Wirecard claims it also owns a number of regulated financial institutions in several key markets and holds issuing and acquiring licenses from all major payment and card networks.