WiseAlpha, a Fintech that operates a digital bond marketplace, has announced a new social media campaign to put financial wellness on the agenda. With the rapid spread of the Coronavirus (COVID-19), money anxiety is at an all-time high. WiseAlpha is “throwing down the gauntlet” demanding the financial community and social media users to share tips for financial wellness.
On the run-up to Financial Wellness Day on 28th March, WiseAlpha wants as many people as possible to record a video message on ‘what does financial wellness means to you?” The company explains that this video can be 10 seconds long or 1 minute long – it is up to you. Creators should tag the video with the hashtag #FWD.
Lizzie Dixon, Head of Communities at WiseAlpha says the core mission of WiseAlpha is to empower and build the information customers have about financial choices. WiseAlpha believes it is crucial for us to get everybody talking.
“These are challenging times so we know now more than ever it’s time to keep chipping away at society’s last big taboo: money. We share so many aspects of our lives on social media. We Instagram our brunch, we show off the clothes we buy but sharing personal money matters is still a huge stumbling block for millions. Talking about money can leave us feeling vulnerable and exposed but by sharing what helps us each of us feel money confident we can tackle financial anxiety and build greater confidence in our finances and the financial choices we make everyday.”
WiseAlpha will kickstart the conversation on Monday 23rd March 2020 with the first in a week-long series of clips.
