Germany-based global provider of digital payments and commerce solutions Wirecard announced on Tuesday it is expanding its presence in Mexico by forming a new partnership with Mexican financial institution Banca Afirme. The duo has notably worked together to implement and market payout products, branded as Afirme E-Fectiva, in Mexico.
Through the collaboration, the duo will equip television station Canal 22 with employee payout products for e-commerce payments, Point-of-Sales (POS) spend, and ATM cash withdrawals. Wirecard explained:
“Operated by the Ministry of Culture, Canal 22 focuses its programming on cultural and educational themes, airing across Mexico and the United States. As part of the cooperation, Wirecard and Banca Afirme will equip Canal 22 with contactless Mastercard cards. Cardholders can use cards to pay for their travel and other work-related expenses in an entirely cashless way, and without relying on personal bank accounts.”
While sharing more details about the partnership, a Canal 22 Administration Representative, stated:
“Thanks to Banca Afirme and Wirecard we are streamlining internal processes and implementing spending policies, while giving employees more flexibility when it comes to work-related expense management. We are happy to have knowledgeable and experienced partners like Banca Afirme and Wirecard by our side to launch our first-ever payout card project, and we look forward to expanding our cooperation.”
Florian Ungethuem, Managing Director North America at Wirecard, added:
“We are excited to collaborate with Canal 22, one of Mexico’s strongest public television stations. Through our cooperation with Canal 22 we are not only strengthening our presence in Mexico, but also supporting national initiatives such as the drive towards a cashless society and financial inclusion.”