TV.FIT, a UK-based fitness content subscription platform, has successfully surpassed its initial £1.4 funding target through its equity crowdfunding campaign on Seedrs. The funding round launched earlier this month and has already attracted more than 200 Seedrs investors.
As previously reported, TV.FIT describes itself as a flexible and at home health solution for all ages and levels, allowing people to workout in their most comfortable environment and at their own pace. The platform offers a no-contract platform for just £7.99/$9.99 per month and £80/$99 per annum, to give as many people as possible access to a better lifestyle.
“TV.FIT has over 100 hours of health & wellbeing content from global fitness experts & celebrities. Our subscription service is accessed in 66 countries across 6 continents. We have formed significant B2B partnerships to offer TV.FIT to over 6m people, including TruFusion (12k users), CoolEvents (6m users) & ITV, and are working on others with a potential of over 10m corporate employees.”
TV.FIT further noted that it is targeted at the entire population and can be used as an add-on to other sports activities, or on its own. The combination of easy accessibility and premium content is critical for success.
“We aim to cater for all aspects of the fitness journey, from mental health support for those who have yet to start to improve their fitness through to content for those who are already working on their fitness regime.”
Funds from the Seedrs campaign will be used to grow and expand the TV.FIT platform. TV.FIT went on to add that a portion of the proceeds of this fundraise may also go towards the repayment of debt. TV.FIT is now offering 6.61% in equity at a £19,784,196 pre-money valuation.
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