UK-based Longevity Card, a Fintech company that aims to introduce a new and better way to help users manage their finances while leading a healthy lifestyle via an easy-to-use app, recently revealed that it has received private investments from a Switzerland-based branch of Deep Knowledge Ventures, and an early-stage DeepTech focused fund.
The deal size has not been shared publicly, but Longevity Card’s CEO Sergey Balasanyan told Crowdfund Insider that the amount will be enough to cover the launch of the company’s products in the United Kingdom and the European Union in early Q4 2020.
As noted in a release shared with CI:
“Operating under the Motto ‘Health is the New Wealth,’ Longevity Card aims to make the mobile banking experience easier and safer for people of all ages by developing new financial products designed for its customers who are planning to live extra long lives and want to remain high functioning and financially stable throughout.”
The Fintech firm aims to make users’ mobile banking experience more convenient and intuitive for all ages. It will offer Healthtech and Agetech services that include financial products designed specifically for people who may live live extra long lives and would like to remain high functioning and financially independent.
The company plans to offer individual and business accounts to users based in the United Kingdom and the EEA region.
Longevity Marketplace will reportedly provide special discounts for health products and services from several vendors “validated by Longevity experts.”
As mentioned in the announcement, the solution will be powered by AI and will analyze daily activity and the food intake of clients, and offer personalized health tips, and reward users with Longevity Points if they maintain a healthy lifestyle.
Longevity Reward Points will allow users to get access to special discounts and various products at the Longevity Marketplace.
As noted in the release:
“Longevity Card is the pilot product and first part of the ‘Longevity Bank’ long-term project, [which could be] the first bank to onboard AgeTech, HealthTech, InsurTech, Data Science and AI, aiming to transform traditional banking into the … Longevity-focused [line of products and] financial services.”