FC Barcelona, the legendary football club, held its first “flash sale” in partnership with the club’s partner Chiliz who is issuing the digital asset using blockchain.
According to FC Barcelona, 600,000 Barça Fan Tokens ($BAR) were purchased in under 2 hours. Tokens were sold at €2 each. The Club said the price of $BAR would be set by supply and demand so perhaps FC Barcelona should have priced them a bit higher. The tokens may be traded on a digital asset marketplace.
The tokens were made available on both the Chiliz website as well as Socios.com.
Socios has facilitated other token offerings that are, effectively, utility tokens, most frequently with other popular football teams such as Paris Saint-Germain and more.
The Barça Fan Tokens allow holders to participate in certain events like participating in a survey to design the mural that will decorate the club’s dressing room. Token holders may also earn rewards linked to the club like “innovative digital experiences” or real-life events like meeting players before the game or watching a match as a VIP guest.
Alexandre Dreyfus, founder and CEO of both Socios and Chiliz, issued the following statement in advance of the successful token offering:
“Fan engagement has never been more important for the sports industry and just as football is resuming, albeit without fans in the stadium, we are launching FC Barcelona’s Fan Token and are helping to boost their ability to connect the club with their fans all over the world. There is an incredible anticipation and excitement for Barça Fan Tokens, so fans who want to buy at a flat rate of €2 will need to move fast when the flash sale begins…Fans can then immediately use their $BAR to vote in the first club poll on Socios.com, to choose an inspirational piece of fan-designed artwork to go inside the sacred dressing room at the Camp Nou. With FC Barcelona’s huge global fanbase, we expec this to be our biggest and best “FTO” for surpassing the volume of tokens sold by our other partners.”
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