BBVA USA announced earlier this week it has launched its new mobile banking app, Mobile 9.0, as well as expanded transaction details screen in mobile and online banking.
According to BBVA USA, the two services “embrace” technology as the means to a better end for customers with concrete steps that help them improve their financial health, a key pillar in the bank’s 5-year strategic plan and something the bank says are more important than ever in the face of the COVID-19 pandemic. BBVA USA Head of Client Solutions, Jose Luis Elechiguerra, further explained:
“The ongoing pandemic has further reassured us that we’re on the right track. The uncertainty it’s created has made our focus on leveraging our expertise in technology to help improve customer’s financial health more important than ever, and the launch of these two services underscore our intention to continue moving forward with our plans.”
BBVA USA also noted that the new mobile banking app, Mobile 9.0, features an all-new look and feel and streamlined navigation, which reflects the bank’s new “global identity” and incorporates its brand values. The app is designed to build on the bank’s already best-in-class mobile functionalities by leveraging BBVA’s global mobile platform, a mobile experience that has won best mobile banking app in Spain, Mexico, and Turkey. BBVA USA Head of Retail Customer Solutions, Manolo Moure, added:
“BBVA has a depth of experience in digital, with a foundation built on a deep understanding of consumers’ wants and needs. We are able to leverage that collective knowledge to bring award-winning services from one country to another through our collaborative one-time development process.”
In addition to the launch of Mobile 9.0, BBVA has expanded the transaction details available in both its mobile and online banking, dubbed Expanded Transaction Detail. The expansion reconfigured transaction screen gives clients additional details around their account balances at the time of each transaction, providing a real-time view of their financial status and an increased understanding of the overall financial picture.
