Payments platform Adyen (AMS: ADYEN) announced on Monday it is expanding its acquiring capabilities to Malaysia. According to Adyen, the expansion helps businesses achieve higher authorization rates, better customer experience, and deeper data insights as the Malaysian market transitions to online payments.
“Adyen acquiring complements the company’s all-in-one payment platform allowing merchants like Fave, foodpanda and Love, Bonito to get the most out of each transaction with local payment processing. This announcement extends Adyen’s local acquiring capabilities in Asia-Pacific, following launches in Australia, Hong Kong, and Singapore, and is supported by demand from international merchants looking to better serve Malaysia’s growing internet economy.”
Speaking about the expansion, Warren Hayashi, President of Adyen Asia-Pacific, stated that rolling out acquiring solution to Malaysia demonstrates Adyen’s commitment to the region and its customers’ needs in the market.
“With Adyen’s acquiring solution in place, international merchants can better serve their customers and benefit from higher authorization rates and lower transaction fees.”
Adyen further explained it looks to provide insight around local regulations, schemes, and payment methods, to help international merchants serve Malaysian shoppers better. Local acquiring will allow merchants to leverage Adyen’s integrated platform to deliver unified commerce experiences regardless of where their customers prefer to pay – in-store, online, or in-app.
Founded in 2006, Adyen states it is a payments platform of choice and provides a modern end-to-end infrastructure connecting directly to Visa, Mastercard, and consumers’ globally preferred payment methods.