Software-as-a-Service Provider LiquidityBook Appoints Cash Lafferty As Head Business Development on West Coast

LiquidityBook, a U.S.-based Software-as-a-Service (SaaS)-based provider of buy and sell-side trading solutions, announced on Tuesday the appointment of Cash Lafferty as Head of Business Development – West Coast. According to LiquidityBook, Lafferty has 20 years of experience across a variety of sales, trading, technology roles. He will oversee all sales activities in major West Coast markets including San Francisco and Los Angeles.

Speaking about Lafferty’s appointment, LiquidityBook Chief Revenue Officer, Sean Sullivan, stated:

“Cash’s new role as a dedicated West Coast sales leader will be a major driver of our continued expansion, as he brings a deep and diverse resume and well over a decade’s worth of knowledge and relationships in the region. We are excited to have him aboard.”

Founded in 2005, LiquidityBook is a full suite financial technology company with customized solutions for all securities firms and market participants who understand that innovative trading and messaging solutions will increase profitability while reducing unnecessary expense and risk.

“LiquidityBook adds speed, breadth, and accuracy to all capital market communications and is the industry’s most innovative messaging system whether dealing with brokers, clients, exchanges or traders – across the room, or across the world – in Equities, Options, and Futures.”

LiquidityBook offerings include dual-platform (IM and web-based) Buy-side and sell-side OMS’s, FIX normalization and management services, risk and compliance tools, and customized high-frequency trading solutions.

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