Overfunding: UK Treat Brand Livia Quickly Secures £1 Million Crowdfunding Target on Seedrs

Livia, a UK-based sweet treats company, has successfully surpassed its initial £1 million equity crowdfunding target on Seedrs.

Founded in 2014, Livia claims to be the fastest-growing free-from treat brand in the UK. The company claims its products are 100% plant-based, natural, and indulgent. The products are sold in various UK retailers, including Tesco, Sainsbury’s, Holland & Barrett, Boots, Waitrose, Ocado, WHSmith, and Whole Foods Market.

Since launching in 2014, we’ve demonstrated that vegan and free-from products can be delicious, innovative and exciting. We enable people to feel good about their indulgent moments. Life is too short to settle for anything less than everything – at Livia’s we are hungry for it all.”

Livia’s focus on growing revenue is driven by three things:

  • First taste: driving trial with new consumers using Livia’s impulse range
  • Building loyalty and basket spend with our multipack and sharing formats
  • Trading consumers across into new innovative ranges

Livia also added:

“Moving forward, we’ll be doubling down on New Product Development and expanding distribution even further. Plus, our huge digital fanbase is hungry for more – so we will be improving and growing our online customer experience. We’ll bring our brand-customer relationship to life with more online content, subscriptions, merchandise and events.”

Funds from the Seedrs round will be used to continue the growth and development of Livia’s product range. The company is now offering 9.36% in equity at a £11.3 million pre-money valuation.

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