People Matter., the creator of the mental wellness companion mobile app, has successfully secured its initial £300,000 funding target through its equity crowdfunding campaign on Seedrs. Founded in 2018, People Matter. states that it exists to “empower and protect” people at work from the negative impact of stress before it becomes a problem.
“When we communicate using technology, a rich data trail is left behind. This communication footprint provides a window into how we are relating to the environment around us. Using the latest machine learning and artificial intelligence technologies – People Matter offers early and highly personalised wellness interventions. Interventions that mitigate against short term problems becoming long term issues.”
People Matter. explained that Okina uses the latest scientific understanding of human psychology, cutting edge data science and its proprietary measurement scale (PEBB), to help users find the right balance between their inner resources and the demands of their environment. It helps them recognize what energizes them and to create lasting wellness changes.
“To create healthy workplaces, we also believe that organisations need better tools and capabilities to build thriving cultures and reveal hidden burnout risks. Our enterprise analytics product Okina Care – provides organisations with macro-insights on culture and real-time dashboards that shows how their workforce is feeling and most importantly, why.”
Funds from the Seedrs campaign will be used to continue the growth and development of the Okina platform. People Matter. is now offering a 20% discount through the campaign, which is set to close later this week.
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