Visa Launches “Click to Pay” Feature in Canada

 Visa Canada announced on Tuesday the expansion of the “Click to Pay” feature in Canada. According to Visa Canada, the feature helps consumers make secure, swift purchases across various merchants and platforms, which is now more important than ever before given the world’s accelerated shift to digital. 

“Click to Pay is based on the EMV Secure Remote Commerce industry standard. Following a successful initial rollout in the United States, Visa is now transitioning Visa Checkout merchants in Canada to this fast, easy and secure way to pay for consumers who choose to shop via web, mobile, app or connected device.”

Stacey Madge, President and Country Manager at Visa Canada, spoke about the expansion by stating:

“With the increasingly high numbers of online shoppers in the wake of COVID-19, we are committed to providing solutions that lay the groundwork for the next generation of simple, secure, and better ways to pay.” 

Visa Canada further explained that consumers will also be able to pay with confidence knowing Visa will be using advanced technology and authentication methods, including device binding and biometrics to protect transactions. The company then concluded:

Click to Pay with Visa enables shoppers to speed through the guest checkout process by eliminating the need to manually key-in personal account numbers and passwords each time they checkout. More than half (56%) of Canadian consumers have abandoned an online shopping cart because of these manual processes, resulting in lost sales for businesses.”

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