Invesdor, an investment crowdfunding platform based in Finland, has relaunched its website and branding.
In recent months, Invesdor has had a change in leadership as founder Lasse Mäkelä stepped down as CEO to be replaced by Günther Lindenlaub.
Invesdor completed a significant merger with debt-based platform Finnest in 2019. Finnest is based in Austria and thus provides a natural bridge for the two platforms to offer debt and equity solutions across northern Europe. In fact, Lindenlaub noted their interest to focus on DACH countries with the redesign.
In an email, Lindlenaub announced Invesdor’s new digital investment platform:
“Under the fresh coat of paint you will find the familiar Invesdor you know and trust – but also a new drive and purpose. Very recently, Invesdor Group set up an office in Berlin. Before the summer, we completed our first private equity round on the DACH market with Biogena, and currently we are launching another Austrian equity round.
Our team has been carefully building and optimizing our process for DACH companies. We are very proud to start bringing these investment opportunities for you, our investor community. You are our key audience and we want to keep developing our service to an increasingly investor-centric direction.
Our focus remains on digitalizing cross-border investing and bringing you the most outstanding target companies. The new visual identity of our brand communicates this purpose and marks the beginning of a new phase on that journey.”
Invesdor is supervised by the Finnish Financial Supervisory Authority and Finnest is a “tied agency of Invesdor Ltd in Austria.” By passporting its services within the EU, the company can provide services in the 28 countries in the European Economic Area (EEA).
Invesdor ongoing updates and iterations may be viewed as a broader shift in online investment platforms seeking to leverage technology to provide a greater array of services for issuers and investors. A combination of debt and equity services absolutely makes sense. Some platforms are looking to offer secondary trading and bespoke investor management tools. Technology can be the great equalizer but finance is hard because it is highly regulated demanding a specific tool kit. But platforms like Invesdor that are willing to grow and adapt may in fact become the future of digital investment and management.