Insurtech Bestow Launches Protect API to Enable Companies to Directly Offer Life Insurance Coverage Within Apps Or Websites

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Bestow, an Insurtech that delivers algo powered life insurance underwriting, announced on Monday it is expanding access to its entirely digital term life insurance experience. The company unveiled its new product, Protect API, which enables companies to directly offer life insurance coverage within their apps or sites, with complete control of the customer experience.

“The Protect API is customizable to individual partner needs with several integration options, from providing coverage estimates to fully hosting an end-to-end term life insurance buying experience.”

Jonathan Abelmann, Co-Founder and President of Bestow, shared more details about the product by stating:

“With the Protect API, partners can leverage Bestow’s industry-leading platform to bring financial protection directly to their customers. Many families know they need life insurance but haven’t gotten around to it yet due to competing priorities and busy schedules. With Protect API, partners can offer a coverage solution to their customers that’s easy, fast, and affordable — which is seamlessly integrated into a platform they already know and trust.”

Bestow further revealed that the first partner to integrate the new Protect API into its platform is Tomorrow, a startup that combines legal, financial, and insurance services in one easy-to-use app. Tomorrow has helped hundreds of thousands of Americans protect their families by creating essential legal documents such as wills, trusts, and advanced healthcare directives. Dave Hanley, CEO of Tomorrow, added:

“Tomorrow helps more than 500,000 individuals who are new to estate planning and insurance feel comfortable and informed through its refined user experience. By utilizing the Protect API, Tomorrow users remain in the app for the entire purchase experience, from quoting to applying to purchase, which is accomplished in minutes.”

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