Klarna Milestone: Surpasses 11 Million Customers in the U.S.

Payment processing platform Klarna announced on Thursday it has reached a record 11 million customers in the U.S. Klarna reported that the latest milestone represents a 106% increase year over year and a rapid climb from the 10 million reached only three weeks before.

Founded in 2005, Klarna offers products and services to consumers and retailers within payments, social shopping, and personal finances. It enables consumers to make open payments quickly, easily, and securely; immediately, delayed, or in installments. Klarna works with over 205,000 retailers including in Germany H&M, Spotify, MediaMarkt, Expedia, Nike, and Deutsche Bahn. Speaking about the milestone, David Sykes, Head of U.S. at Klarna, commented:

“We continue to see rapid growth in the number of new US customers who are turning to Klarna to provide flexible payment options and a more seamless and convenient shopping experience. This accelerated adoption of our app and interest-free pay later options reflects the evolving needs of today’s consumer. We’ve also recently partnered with hundreds of retailers who will be well-positioned to connect with their customers in a more meaningful way now ahead of the busy holiday shopping season.”

Klarna also stated that its mobile app has seen accelerated momentum with currently more than two million monthly active users in the US. In September alone, the Klarna app is claimed to account for 64% of all buy now, pay later app downloads in the U.S. and recorded an all-time high in shopping volume in September.

Klarna added it has expanded its in-store payment services to more than 60,000 stores in the U.S. This notably gives brick-and-mortar customers at these locations the ability to make purchases using four, interest-free payments while enjoying the same level of service and convenience as they would when shopping online.


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