Former Goldman Sachs Exec Elisha Wiesel Joins Tel Aviv based Fintech The Floor as New Chairman

Elisha Wiesel, a former Goldman Sachs executive and son of Elie Wiesel, has taken on the role of Chairman of The Floor, a Tel Aviv-based Fintech firm. Wiesel is well-known for his Wall Street investment banking and risk management experience within the financial services industry.

Wiesel will now be responsible for leading the Fintech firm towards becoming an “industry standard.” He will be focused on enhancing the company’s branding and market presence. He will also be working on The Floor’s strategic growth efforts and will leverage his professional network to form new partnerships between banks and new investors.

Avi Cohen, CEO and Co-Founder of The Floor, stated:

“We are incredibly fortunate to welcome Elisha to the team, and thrilled to have an esteemed industry figure and one of the world’s top banking technology experts share in our vision of shaping the bank of the future.”

Cohen added:

“Elisha’s wealth of knowledge and experience is invaluable, particularly at this stage in our growth. The addition to our leadership team comes at a pivotal time as COVID-19 has further accelerated the global banking industry’s need for innovative approaches to digital transformation in order to remain competitive and increase efficiency.”

While working at Goldman Sachs, Wiesel held senior Wall Street banking executive roles for more than 2 decades. Wiesel retired from his role at the bank as its CIO, after having managed the operation of Goldman’s engineering department during a time of significant tech development.

Wiesel also has a strong background in computer engineering. He has worked as a quantitative strategist and has experience with managing various risk management solutions. Additionally, Wiesel had worked as a Chief Risk Officer and has also served as a technology consultant for Michael Bloomberg’s recent presidential campaign.

Wiesel remarked:

“Coming from one of the most innovative, technology-forward banks in the world, I look forward to this next chapter in my professional capacity. I believe The Floor has transformative potential to impact the financial services industry. … I’ve lived the problems that CIOs and CTOs face, and can say with confidence that The Floor’s ambition to leverage key decision-making data from a network of global banks will enable financial services institutions to solve a wide array of business challenges, accelerate time-to-market for new technology, and reduce costs.”

The Floor is a Fintech firm that aims to empower tier 1 banks to solve key business challenges and accelerate their innovation strategies.

The Floor team notes that they’ve developed a software-as-a-service (SaaS) platform that leverages financial and software product utilization data to “enable banks to optimize the use of existing solutions and reduce vendor redundancies.”

Financial services customers may use the company’s platform to identify, repurpose, or deploy new technologies whether they are deployed internally or provided commercially by an external vendor.

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