Fnatic, a UK-based esport brand, has successfully secured more than £1.4 million through its equity crowdfunding campaign on Crowdcube. The funding round, which originally sought to raise £1 million, has attracted nearly 3150 Crowdcube investors.
Fnatic claims that it is one of the most successful esports brands of all time, with 16 years competing at the top. It has 100 staff, 37 pro gamers, and 6 global offices. The company has won more tier 1 esports tournaments than any other team, and we’re the world’s second most-watched team in 2020.
“In addition to revenues from esports, we deliver content and activations for brands like AMD, BMW, Gucci, Hi-Sense and Monster. Uniquely among tier 1 teams, we make award-winning performance equipment, sold directly to the consumer and through select retailers globally (+50% order growth YOY). These 3 revenue pillars mean diversified and defensible revenues. Each can scale significantly as esports matures.”
Fnatic also noted that the investments from the Crowdcube crowd willl go to “realize” the next level of esports performance by funding its performance team, products, academics, facilities.
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