Millennium Trust Company, a U.S.-based provider of alternative asset custody solutions to institutions, advisors, and individuals, announced on Wednesday the launch of its new Trade Center, as well as the digital experience enhancements. According to Millennium, the Trade Center allows users to easily invest in securities, such as stocks and mutual funds, while also holding alternative assets in their portfolios.
“For many of its clients, this reduces the need to transfer funds between multiple accounts, saving them both time and money. The Trade Center is also a significant benefit for automatic rollover clients, allowing them to easily invest their retirement funds in traditional assets, similar to how they did in their 401(k) plan.”
Millennium Trust further revealed it has also introduced a new service portal for Fund Custody clients, providing additional security and efficiencies in supporting Fund Custody operations. Both client feedback and adoption has been strong since rolling it out earlier in the third quarter. Additionally, the firm launched an enhanced integration through API technology with Fundrise, an investment platform that allows investors to diversify into institutional-quality real estate.
“This new functionality provides a streamlined and seamless experience where Fundrise clients can open, fund and purchase shares in REITs that invest in real estate assets through a Millennium Trust self-directed IRA. The firm also expanded relationships with retirement providers and employers to offer Emergency Savings Funds to employees through payroll integration.”
CEO of Millennial Trust, Gary Anetsberger, spoke about the enhancements and platform by stating:
“Investors are attuned to their finances now more than ever, and demand greater access to easy-to-use tools and control over their financial wellbeing. As economic uncertainty continues into the next year, we are committed to equipping all of our clients with the tools, resources and unparalleled experience that allow them to take on challenges and reach their investment or business goals.”
Millennium Trust went on to add that it ended the third quarter of 2020 with $30.3 billion of assets under custody in more than 1.7 million client accounts. Of that total, the firm’s institutional custody business closed out the quarter with $12.6 billion of fund assets under custody.