Zytara, a U.S.-based fintech startup, announced on Thursday it is planning to launch a digital banking platform and payment network that is specifically designed for millennial and gen Z gamers and esports enthusiasts. Founded in 2019, Zytara claims that its financial offering will be the first-of-its-kind to the “burgeoning” gaming industry.
“Zytara, working with its bank partners, will offer an array of banking products and services, including a checking and savings account, a virtual and physical debit card and access to investing tools. The Zytara mobile app will also offer unique features tailored to gamers and esports fans, including limited edition branded cards, integrated automated payments for online gaming tournaments, player-to-player (P2P) transfers, and easy-to-use parental controls.”
Al Burgio, Founder and CEO at Zytara, shared more details about the platform by stating:
“Esports may still be maturing but as the industry is growing in force and reach, it doesn’t have a dedicated and tailored to gamers banking and payment processing solution. With over 20% of global gamers aged under 18, and a market that continues to grow, a payment solution that also supports under 18 users is long overdue. We’re thrilled to be bringing our platform to market – but that’s really just the start of the journey for us.”
Zytara then added it is planning the launch its services in early 2021.