Clubhouse will reportedly be adding a payments option that’s meant to generate more revenue for creators. The company also revealed that it could launch other initiatives in the foreseeable future. The move to add the new payments feature has come at a time when several social media outlets are providing more Fintech-related features as part of their product offering.
Clubhouse was introduced last year and has quickly turned into a really popular app used by journalists and even venture capitalists across the globe. The New York-based social media firm, which is in invite-only mode right now, allows its users to host, listen to and also take part in audio conversations within the app’s community. Creators using Clubhouse will now have the option make a bit of money as they engage in activities via the platform.
The Clubhouse team noted in a blog post published on Monday:
“From the earliest days of Clubhouse, a guiding principle has been to build a platform that puts the creator first. Our aim is to help creators build community, audience and impact. And as Clubhouse continues to scale, it’s important to us to align our business model with that of the creators – helping them make money and thrive on the platform.”
“Today, we’re thrilled to begin rolling out Payments – our first monetisation feature for creators on Clubhouse. All users will be able to send payments today and we’ll be rolling out the ability to receive payments in waves, starting with a small test group today. Our hope is to collect feedback, fine-tune the feature, and roll it out to everyone soon.”
The firm’s management also mentioned that the new feature “will be the first of many features that allow creators [to] get paid directly on Clubhouse.”
Clubhouse isn’t the only company that has integrated Fintech services to its platform. Reserchers at GlobalData have noted that social media giant Facebook began to provide embedded payments as “a key ingredient of its ecosystem, launching Facebook Pay in 2019 and Facebook Shop in 2020.”
The research team at Global Data also said they’re now expecting social media businesses to increase their efforts to support shopping via their platforms this year, a move that could blur the existing boundaries between social media and the booming digital commerce space.