Time Magazine will hold Bitcoin on its balance sheet and perhaps pay some people in BTC in a new partnership with Grayscale. This is according to a tweet by Michael Sonneshein, CEO of Grayscale.
— Michael Sonnenshein (@Sonnenshein) April 12, 2021
Recently, Time dipped into the hot NFT space (non-fungible token) by listing covers on SuperRare.
Is ____ Dead?
One of our most iconic cover designs orig. produced in 1966 & again in 2017, @TIME recreated as NFTs along with a new, original cover: “Is Fiat Dead?”
— Keith A. Grossman (@KeithGrossman) March 22, 2021
The Time cover entitled “Is Fiat Dead?” was won in an auction that valued the NFT at $131,611.00
Like many old media firms, in recent years the paper mag has struggled in the digital news reality. In 2018, Time was purchased by Marc Benioff, the billionaire founder, chairman and CEO of Salesforce.
Time is also partnering with Grayscale on a crypto-education series. Time will be paid for the series in Bitcoin.