Time Magazine to Hold Bitcoin on Balance Sheet in Partnership with Grayscale

Time Magazine will hold Bitcoin on its balance sheet and perhaps pay some people in BTC in a new partnership with Grayscale. This is according to a tweet by Michael Sonneshein, CEO of Grayscale.

 

Recently, Time dipped into the hot NFT space (non-fungible token) by listing covers on SuperRare.

 

The Time cover entitled “Is Fiat Dead?” was won in an auction that valued the NFT at $131,611.00

Like many old media firms, in recent years the paper mag has struggled in the digital news reality. In 2018, Time was purchased by Marc Benioff, the billionaire founder, chairman and CEO of Salesforce.

Time is also partnering with Grayscale on a crypto-education series. Time will be paid for the series in Bitcoin.

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