Time Magazine will hold Bitcoin on its balance sheet and perhaps pay some people in BTC in a new partnership with Grayscale. This is according to a tweet by Michael Sonneshein, CEO of Grayscale.
Thrilled @Grayscale is partnering w/ @TIME on a new video series coming this summer explaining the #crypto space.
Equally as important, @KeithGrossman & @TIME has agreed to be paid in #Bitcoin – and will hold the $BTC on their balance sheet. A first for our media partnerships!
— Michael Sonnenshein (@Sonnenshein) April 12, 2021
Recently, Time dipped into the hot NFT space (non-fungible token) by listing covers on SuperRare.
Is ____ Dead?
One of our most iconic cover designs orig. produced in 1966 & again in 2017, @TIME recreated as NFTs along with a new, original cover: “Is Fiat Dead?”
Available on @SuperRare: https://t.co/v2HxO5MZ9c
Post on @TIME here:https://t.co/W4TENTAwO8
— Keith A. Grossman (@KeithGrossman) March 22, 2021
The Time cover entitled “Is Fiat Dead?” was won in an auction that valued the NFT at $131,611.00
Like many old media firms, in recent years the paper mag has struggled in the digital news reality. In 2018, Time was purchased by Marc Benioff, the billionaire founder, chairman and CEO of Salesforce.
Time is also partnering with Grayscale on a crypto-education series. Time will be paid for the series in Bitcoin.
