Reach, a global payments provider, announced on Tuesday it has appointed Tyler Barry as its new CTO. According to Reach, Barry has 20 years of experience in the tech industry and previously led the overall design and work of the technical teams to conduct the first international blockchain-based currency transfer for a Canadian financial institution
While speaking about his new role, Barry stated:
“Reach is at an inflection point. We have an exceptional management team, a phenomenal customer base, and a market leading solution for merchants going global. I am energized to be part of the Reach team and to be able to serve the entire organization in propelling the growth of our services and platform for our customers.”
Sam Ranieri, CEO at Reach, added:
“Tyler brings a wealth of invaluable experience to our senior team, with his track record of success speaking for itself. With his knowledge and support, we are well placed to continue disrupting the global ecommerce space through 2021 and the years ahead.”
Founded in 2010, Reach describes itself as the partner for retail brands looking to connect with shoppers from around the world.
“Reach brings consistency to cross-border currency conversions with its Guaranteed FX solution, has relationships with banks worldwide to enable local credit card processing, offers consumers alternative payment methods where they are accustomed to using them, and provides best-in-class fraud detection and prevention services.”
The Reach platform is designed to allow merchants to take advantage of the benefits of selling locally in a global marketplace, using its service model to deliver higher conversion rates, lower costs, and a better end-user experience for customers across the world.