U.S.-based fintech FirstClose announced on Tuesday it has acquired HomeScout, a real estate technology provider.
According to FirstClose, HomeScout will bring together various services to the mortgage and title industries, including purchase and portfolio business solutions, lead generation, lead qualification, agent match, monitoring, and a real estate referral network, bringing marketing engagement to the forefront leveraging property data and insights.
“The newly formed HomeScout mission will be to put loan officers and lenders at the top of the funnel when it comes to real estate engagement, empowering individual loan officers, enterprise lenders, and Realtors to deliver a customer experience like no other. HomeScout provides a consumer-facing real estate experience to find a home, find a loan, and find a Realtor through a highly engaging experience creating customers for life.”
While speaking about the acquisition, Tedd Smith, CEO of FirstClose, stated:
“The demand for a personal and highly engaging experience throughout the real estate transaction has become a business imperative. FirstClose’s powerful settlement services, extensive property data collection, and expertise, combined with Home Scout’s engagement solutions, will transform the customer experience throughout the real estate transaction.”
As previously reported, FirstClose claims that FirstClose One is the first and only web-based home equity calculator and branded application management solution.
“Today, loan approval has never been easier than with FirstClose ONE’s DLP. This one platform provides a world-class borrower experience utilizing customized application pages with upfront conditional loan approvals. All loan submissions are instantly delivered with data and documents integrated into the LOS.”