Persona, a U.S.-based identity infrastructure company offering businesses the building blocks to create a personalized identity verification experience for any use case, announced on Tuesday it secured $50 million through its Series B funding round, which was led by Index Ventures with participation from Coatue.
Founded in 2018, Persona enables businesses to seamlessly verify customer identities with a drop-in widget that can be integrated in less than 10 lines of code.
“From selfie videos to government-issued IDs to database lookups, Persona offers a comprehensive suite of fully-automated identity verification components with worldwide coverage (190+ countries and 20 languages) that can be configured, themed, and branded to create custom-tailored flows that cover any use case.”
Persona further revealed that it handles the complexities of securely collecting, verifying, and managing sensitive personal information, so users may stay focused on building their product. Rick Song, Co-Founder and CEO of Persona, further commented:
“The strategy your business needs for identity verification and management is going to be completely different if you’re a travel company verifying guests versus a delivery service onboarding new couriers versus a crypto company granting access to user funds. Even businesses within the same industry should tailor the identity verification experience to each customer if they want to stand out.”
The company further revealed that since its inception, it has focused on allowing its customers to tailor the end-to-end identity verification process, from collecting PII to automating decisions. Persona has increased its customer base by 5 times in the last year, serving a wide range of industries with customers including Square, Robinhood, Sonder, Brex, Udemy, Gusto, BlockFi, and AngelList. The investment round’s funds will be used to continue the growth and development of Persona’s platform.