Gaines will be expected to lead Blackhawk’s growth and development efforts in payments products, which includes globalizing the firm’s solutions, developing upon its Pay4It™ suite and introducing various products to assist partners with driving scale, revenue and loyalty.
Gaines has 30 years of industry experience in product development and management, which includes Fortune 100 companies in the payments and financial services sector. These companies reportedly include Visa, Citibank, Bank of America and PayPal.
While working at PayPal, Gaines was responsible for leading the firm’s global business product line that supported payment acceptance, third-party wallet support, currency management and localization via online, mobile and emerging commerce platforms.
Recently, Gaines was working as Chief Product Officer at Lively, Inc., where he was in charge of product management, product design, engineering and data science, assisting the US transition to consumer-focused healthcare.
Talbott Roche, CEO and President at Blackhawk Network, stated:
“We are thrilled to have Cory join our world-class team of payments industry veterans. Cory’s experience in product innovation and execution in matrix-driven and globally dispersed organizations will be an asset to Blackhawk. We are committed to delivering digital payment innovations to our partners. With Cory’s strong product expertise working alongside our technology-innovation focus, we look forward to continued success for our partners over the coming years.”
In his new role at Blackhawk, Gaines will be reporting to Roche and will be expected to work closely with Blackhawk’s tech team, which is being headed by CTO Nik Sathe. They’ll be focused on supporting embedded payments growth within the international commerce industry.
“I’m bullish about joining a team at Blackhawk that recognizes how the power of payments can help partners create true engagement and added value for their customers. As consumer expectations for flexible, simple and seamless transactions and payments continue to rise, innovation for more unified and digital payment experiences is the next frontier in payment solutions. It is an exciting time for the industry, and I’m thrilled to help Blackhawk address these opportunities through technology and innovation.”