The Beans, a U.S.-based fintech startup announced on Thursday it secured $2 million through its investment round, which was led by Precursor Ventures with participation from Relay Ventures, One Planet VC, Swing Ventures, Oxford Angel Fund, and a group of notable angel investors.
The Beans describes itself as a fintech that builds simple, visual, financial plans that empower “American Caring Class” to stress less about money and focus on what they love.
“To bring these and other scientific advances to market, the company has an unusual focus on data. Unlike others who use the labels supplied by financial data aggregators, The Beans has created their own machine learning models for this market that are engineered for behavior change.”
The Beans went on to add that it has created its own machine learning models for this market that are engineered for behavior change. The Beans CEO and Founder, Melissa Pancoast, shared more details about the investment by adding:
“The Beans works because we take a different approach, we focus on how people think and feel about their money, because how we think and feel drives our behavior. I’m excited to put this capital to work to reach many more people.”