Serrala, a Financial Automation and B2B Payments Fintech, to Acquire Majority Investment from Hg

Serrala, an international financial automation and B2B payments software firm, has acquired a majority investment from Hg, a global software and services investor.

After the deal is finalized, Serrala’s Chief Executive Sven Lindemann and existing investor, Waterland, will continue to offer support to the business and stay on as “significant” minority shareholders in the firm.

Established in 1984 and headquartered in Hamburg, Germany, Serrala offers software services for enabling financial automation and B2B payments to medium to large enterprise clients internationally, with a solid presence across Europe and the US.

As first reported by Private Equity Wire, Serrala supports the “Office of the CFO” with automating and streamlining relevant processes for corporate payments and cash management in order to reduce costs, minimize fraudulent activities, and obtain real-time insights into their world of payments.

It’s a fast-growing firm with business offices across North America, Europe and Asia and 700+ workers. Currently, Serrala supports innovation strategies for 2,800+ clients, which reportedly includes over 100 of the S&P500 and about two-thirds of firms listed in the DAX.

For Hg, this latest investment has come following 20 years of experience in supporting the growth of tax and accounting tech businesses across Europe and North America, and also further extends Hg’s presence in software for the ‘Office of the CFO’, joining the firm’s strategic investments in Prophix and insightsoftware, along with Hg’s “long-standing” backing of Sovos.

Working together with Serrala, these businesses will aim to enhance the overall efficiency of financial and tax management services for corporations globally.

Stefan Margolis, Partner at Hg, stated:

“Serrala is an ambitious, global financial software business, offering truly differentiated SaaS solutions into the ‘Office of the CFO’. Hg has been investing in this sector for decades and recognises Serrala’s huge potential to continue this growth trajectory. We’re excited to be backing Sven and his team, who have successfully grown and internationalized the firm over the last few years, through impressive organic growth and strategic acquisitions.”

Sven Lindemann, CEO at Serrala, remarked:

“Serrala’s innovative solutions are critical as businesses look to invest in automating their finance processes for both inbound and outbound payments. Building on our strong organic and inorganic growth, as well as our investments in cloud technology, we are proud to welcome Hg to the team for this chapter of our growth story. As a specialist software investor, with a track record of growing technology businesses, they will work alongside the Serrala team to take the business to the next level.”

The terms/details of this deal have not been shared publicly and completion is “subject to customary closing conditions.”

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