Digital Commerce Firm Heroes, Operating in Asia, UK, EU, Acquires $200M in Capital

Heroes, an established digital commerce firm which acquires, operates and scales “top performing” Amazon brands, reveals that it has finalized a $200 million round from US-headquartered investor Crayhill Capital Management.

As mentioned in an update shared with CI, the investment round will aim to facilitate the next phase of Heroes’ growth and enable it to “acquire and scale consumer brands across the globe.”

Since its official launch in October of last year, Heroes has scaled its business operations in the United Kingdom, the European Union, North America and Asia, and via several different acquisitions has established a portfolio of “category-leading” consumer brands operating on global Amazon marketplaces.

Heroes employs over 70 staff internationally with a goal to double its employee headcount by the end of 2021, with “the majority of its team being based across operational functions, such as supply chain, logistics, brand management, marketing and technology,” the announcement revealed.

As stated in a release, Heroes integrates acquired brands onto its own technology-powered and operational platform post acquisitions and “rapidly scales the brands through operational optimization across logistics, marketing, channel expansion and internationalization.”

Heroes has “an industry-leading track-record to supercharge brands, with some of the acquired brands having grown as much as 5x in the course of 6 months post acquisition,” the release noted.

Established by brothers with considerable experience in investment banking, M&A, venture capital and digital commerce, Heroes has built a solid team of retail and investment professionals who “identify, acquire, operate and optimize top-performing consumer brands.”

As noted in the release, the business “empowers the next generation of e-commerce entrepreneurs to reap the rewards of their hard work through a fair and fast exit.” Heroes uses “a proprietary approach to identify, assess, acquire and optimize e-commerce brands which enables it to complete brand acquisitions in as little as three weeks.”

Riccardo Bruni, Co-founder, remarked:

“We’ve achieved incredible growth since our launch in October 2020 and we are excited to be partnering with Crayhill Capital Management to support us on the next phase of our journey. By adding this significant amount of capital, we now have a high level of flexibility in executing on our growth plans and significantly expand and further diversify our brand portfolio. We look forward to continuing our work with the new wave of outstanding entrepreneurs to give them a fast, seller-friendly and reliable way to sell their business, so they can reap the fruits of the hard work they have put into building their brands.”

Since its launch last year, Heroes has managed to acquire and scale “category-leading” digital commerce brands in the baby, pets, sports, personal health and home & garden categories, “consistently improving both top and bottom lines.”

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