Curastory is in the midst of raising capital in on online securities offering on Republic.
According to the offering page, Curastory is seeking up to $535,000 in a CrowdSafe with a valuation cap of $9 million. Currently, the offering has raised $390,000 backed by 797 investors.
Of interest, is the fact that Curastory is raising a larger funding amount supported any a diverse group of private investors/venture capitalists. A representative shared with CI that 9 other private investors are now backing the firm.
Curastory is a streaming startup that allows creators to make, monetize, and distribute video shows. It is an “all in one” platform that allows its clients to control their content as they own how they generate revenue (unlike going through Facebook).
The offering page claims:
“Through native, creator-recorded ads as our first monetization model for our users, creators are raking in $5,000 per video on average and brands are seeing a 2-3x in return on spend all because audiences are 61% more likely to listen to native ads from the creator they tuned in to watch.”
Curastory is currently on a run rate to generate over $1 million in revenue at an annualized run rate. Curastory states that it has grown to onboard 15,000 more creators and brand partners transacting 6,000 videos to generate revenue projected of $137 million in 2022. That’s a pretty big leap.
So who else is backing the company? Lightspeed, Techstars, True Capital and Mindspring Capital among others. Angels including the likes of Randi Zuckerberg, Pranav Maddi and more.
It is always a good signal that professional investors are backing a securities crowdfunding offering. The terms are a bit different as representatives explain that VCs are receiving a convertible note, with no cap for investors while Republic investors receive a CrowdSafe – both at a $9 million valuation cap.
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