BlueVine, Provider of Digital Financial Services to Small Businesses, Appoints Mira Srinivasan as CRO

BlueVine, the provider of financial services for small businesses, has appointed Mira Srinivasan as its Chief Risk Officer.

In this role, Mira will be expected to build on the solid foundation of BlueVine’s Risk team and enhance various policies, customer experience, and risk models as well as improve underwriting. She will be reporting directly to Steve Allocca, COO at BlueVine.

“The CRO will continue to play an integral role in BlueVine’s next phase of growth as they uncover new opportunities to innovate as well as automate and standardize processes using new approaches in data, analytics and technology,” stated Eyal Lifshitz, CEO and co-founder of BlueVine.

Lifshitz added:

“We are thrilled to welcome Mira to our leadership team and are grateful for the strong foundation that our former CRO, Ido Lustig, built for us over the last seven years.”

Mira brings more than 15 years of professional experience in the financial services sector. In her last role at Brex, she had been responsible for leading the risk team which focused on credit, fraud, and operational risk.

Mira drove “best-in-class” credit performance during the COVID-19 pandemic, led credit conversations for inaugural securitization (A-rated) and “multiple warehouse lines, and enabled launch and scaling of new products including Brex Cash.”

Mira also reportedly spent around 12 years at American Express in Risk Management leadership roles “spanning consumer and commercial underwriting, data science, credit rating, and liquidation risk functions.”

“Small businesses are the growth engine of our economy, and I look forward to serving them as BlueVine’s CRO,” noted Mira Srinivasan, CRO at BlueVine.

She added:

“My goal is to continuously improve our risk capabilities while delivering outstanding customer experiences, by leveraging data and analytics, and driving innovation across all products.”

Former CRO, Ido Lustig, will now be transitioning into a different role as BlueVine’s GM, International. In both of their new roles, Mira and Ido will “continue to help BlueVine grow as it strives to be the best partner possible to small business owners,” the announcement revealed.

Srinivasan is notably the third leader joining BlueVine’s growing C-suite team this year. Her appointment “comes on the heels of the appointment of David Quinn, former Silicon Valley Bank and Bank of the West executive as BlueVine’s Chief Financial Officer.”

Mira holds an MBA from the Symbiosis Centre For Management and Human Resource Development. She will “work from BlueVine’s headquarters in Redwood City, CA.”

As previously reported, BlueVine offers SMBs with quick and convenient access to financial services developed with them in mind. BlueVine’s online platform “offers an intuitive, convenient solution designed to meet the banking and working capital needs of today’s business owners with a suite of products including BlueVine Business Checking, Payments, and Line of Credit.”

Based in Redwood City, California, BlueVine has “provided small and medium-sized businesses with access to more than $9 billion in financing and is backed by leading private and institutional investors, including Lightspeed Venture Partners, Menlo Ventures, 83North, Citi Ventures, ION Crossover Partners, SVB Capital, Nationwide Insurance, and M12 (Microsoft’s Venture Arm). ”

All lines of credit and term loan products are “issued by Celtic Bank, a Utah-chartered Industrial Bank, Member FDIC. Banking Services provided by Coastal Community Bank, Member FDIC.”

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