Catch, the first and “only” personal payroll and benefits product, announced the launch of free automated income tax routing, “alongside a new brand identity.”
With Catch, self-employed people are able to “automatically route their income — for free — setting aside for taxes, retirement, and savings, while getting access to affordable health insurance.”
Introduced in 2018 with a suite of financial services for freelancers and the self-employed, Catch “created a new category within financial services.”
Since the COVID-19 outbreak, there has been “a massive shift in America’s labor force with roughly 47 million people leaving their jobs in 2021.”
According to research from Upwork, a Catch partner, 59 million Americans “freelanced in 2021, and 20 percent say they are considering full-time freelance work — a trend Catch believes will continue to increase.”
Kristen Anderson, co-founder and CEO of Catch, stated:
“The future of work is here and it is being your own employer — in charge of when, where, and how you work. More and more people are moving towards value and passion-based work. The new brand visually reflects the evolution of Catch, but also the evolution of work itself.”
A bold, cerise-purple, the Catch brand color, “pairs with orange, teal, magenta, and lime representing the four pillars of the Catch product: taxes, retirement investments, savings, and health coverage.”
The company “minted NFTs of the brand colors and product iconography.”
Andrew Ambrosino, co-founder and CPO/CTO of Catch, remarked:
“At Catch, we are building for a different world of work, where you do not need to be dependent on an employer to receive access to essential financial services. We are creating a true financial safety net, securing the future for those who follow their passion.”
Designed for the 60 million+ Americans without employer-sponsored benefits, Catch claims to be “the first and only personal payroll and benefits solution, offering health insurance and automatic income routing for retirement and taxes.”
With Catch, freelancers and self-employed people “can track, trace, and manage multiple income sources with less hassle, more control, and greater flexibility.”
Catch is backed by investors such as Crosslink Capital, Khosla Ventures, Kindred Ventures, Nyca Partners, and Urban Innovation Fund.