TIFIN, a Fintech platform using AI and investment-driven personalization to “shape the future of investor experiences,” has announced that financial industry veteran Bill Parsons has joined the company as Executive Vice President and General Manager of TIFIN Grow.
Parsons will be responsible for overseeing the newly launched platform TIFIN Grow in his new role. Before TIFIN, Bill Parsons was Group President for the Envestnet/Yodlee Data and Analytics business.
As noted in the update, the firm focuses on assisting wealth managers with growing their businesses via “hyper-personalization at scale.” TIFIN Grow “brings together Risk Profiling, Micro-Planning, Financial Personality, Next Best Action, and Trading Automation.”
Together, these “enable financial advisors to better know and convert their prospects.”
TIFIN Grow already has more than 500 advisors and is “adding AI-driven capabilities that allow advisors to prioritize prospects with look-alike analysis used in industries like sports and consumer marketing.”
TIFIN Founder & CEO Dr. Vinay Nair stated:
“Bill is a seasoned and skilled executive with exposure to several important areas such as data, analytics, fintech, and wealth management. In addition, he brings a background and mindset honed for delightful client and user experiences. We are excited to build on TIFIN Grow’s exciting momentum under his leadership with a heightened focus on data, insights and service.”
Bill Parsons, GM at TIFIN Grow, remarked:
“Innovation in wealthtech is happening at a rapid pace. TIFIN is at the forefront in bringing AI, investment expertise and modern technology to financial advisors in the same way many consumer oriented industries do today. I’m excited to join TIFIN’s distinctive solutions that are bringing together risk capacity and tolerance along with well-thought out personalized planning so advisors can offer the most relevant financial advice to each clients’ unique needs.”
Bill Parsons spent 14 years at Envestnet/Yodlee where he “led their efforts to build and take to market AI and ML driven solutions focused on the Investment Research, Customer Research, Credit, and Market Research sectors.”
Parsons also “led their Banking and Wealth Management sales operations globally, and the US FinTech group.”
He brings significant experience “in cloud based enterprise products and sales aimed at improving the financial health of consumers.”
As covered, TIFIN an AI-powered fintech, “leverages data science, investment intelligence, and technology to deliver engaging and personalized investor experiences.”
By connecting individuals to advice and investments, TIFIN “bridges the gap between investors, their trusted intermediaries, and asset managers.”
Established back in 2018 by Dr. Vinay Nair, a former Wharton Professor and successful entrepreneur, TIFIN was “created to help make investing a powerful driver of financial well-being by eliminating frictions investors face.”
TIFIN manages Magnifi, “a search-powered marketplace for investments; TIFIN Wealth, a platform for advisors to use fintech for growth; Financial Answers, a platform of financial media assets; TIFIN Grow which helps wealth managers grow their businesses through personalization at scale; all powered through Distill, a central insights engine using TIFIN’s data platform.”