Fintech Firm Bread Financial Launches Consumer Credit Card with Assistance from American Express

Bread Financial (NYSE: BFH), a technology-forward financial services firm that offers “simple, personalized” payment, lending and saving solutions, has announced the launch of a new consumer credit card – the Bread Cashback American Express® Credit Card.

Bread Cashback “offers unlimited 2% cash back with no reward caps and no categories to manage.” Plus, there are “no annual fees or foreign transaction fees.” Cardholders “will also have access to premium American Express offers and benefits.”

Val Greer, executive vice president and chief commercial officer, Bread Financial, stated:

“When we rebranded to Bread Financial in March, we made a promise to our customers to focus on delivering the innovative payment, lending and saving solutions they need at each and every stage of their financial journeys. The new Bread Cashback American Express Credit Card offers cardholders unlimited 2% cash back, no annual or foreign transaction fees, access to dining, travel and entertainment offers, as well as comprehensive purchase, identity and travel protections. This unique combination of premium benefits and value was designed to meet the needs of today’s consumers who demand more choice and access.”

Will Stredwick, senior vice president and general manager, global network services, American Express, remarked:

“We’re excited to be partnering with Bread Financial to offer their customers a new leading cashback product backed by the American Express network with compelling value, rewards and services. This partnership expands and extends the backing of the American Express network to more people, providing important card protections, offers and access they expect from American Express.”

The Bread Cashback American Express Credit Card “provides consumers with the financial flexibility to help unlock new opportunities and live their best lives.” Cardholders gain access “to several industry-leading benefits to help them make confident, secure and seamless purchases every day,” including:

  • Unlimited 2% cash back: No reward caps, opt-ins or categories to manage
  • No annual fees
  • No foreign transaction fees
  • Premium protection benefits: Purchase protection, zero fraud liability, identity theft insurance and emergency assistance
  • American Express lifestyle benefits: Access to merchant, dining, and entertainment offers and discounts
  • The Bread Cashback American Express Credit Card joins an existing suite of simple, personalized Bread Financial solutions — “including Bread PayTM (buy now, pay later and installment loans) and Bread SavingsTM, formerly Comenity Direct.” With the addition of the Bread Cashback American Express Credit Card, consumers “at all stages of their financial lives have access to a robust suite of solutions to serve their payment and saving needs.”

Greer added:

“From the just-getting-started college graduate to the credit-savvy bargain hunter, everyone deserves access to financial flexibility that’s free of gimmicks and complexity. The Bread Cashback American Express Card opens up limitless opportunities for consumers, and empowers them to make the purchases they need in the moment or in the future with ease and transparency.”

As noted in a release, consumers can “apply for a Bread Cashback American Express Credit Card at BreadFinancial.com. ” The Bread Cashback Card “is issued by Comenity Capital Bank, a Bread Financial company.”

Bread FinancialTM is “a tech-forward financial services company providing simple, personalized payment, lending and saving solutions.”

The company “creates opportunities for its customers and partners through digitally enabled choices that offer ease, empowerment, financial flexibility and exceptional customer experiences.”

Driven by a digital-first approach, data insights and white-label technology, Bread Financial “delivers growth for its partners through a comprehensive product suite, including private label and co-brand credit cards, installment lending, and buy now, pay later (BNPL).”

Bread Financial also “offers direct-to-consumer solutions that give customers more access, choice and freedom through its branded Bread CashbackTM American Express® Credit Card and Bread SavingsTM products.”

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