Paymob, which is MENA region’s virtual payments provider, has announced a strategic relationship with Bank Alfalah, in one of Pakistan’s largest Fintech partnerships “to date.”
Paymob’s partnership with one of Pakistan’s major private banks will aim to “drive financial inclusion and lead the way for swift payment acceptance, and follows Paymob’s Pakistan market entry, and general MENAP expansion strategy.”
Paymob has signed an agreement with Bank Alfalah “to activate and support merchant acquisition and integration services across the country.”
This collaboration will “enable an instant onboarding feature for the first time in Pakistan using Paymob’s advanced solutions such as payment gateway integration, POS terminals and SoftPOS.”
The instant onboarding feature “is empowered by the digital onboarding regulations recently published by the State Bank of Pakistan and comes as one of many positive steps the State Bank has led to enable MSME Merchants in order to further digitize the ecosystem.”
The partnership follows the introduction of Paymob’s “industry-first” ‘Tap-on-Phone’ payment acceptance mechanism in Egypt.
The Tap-on-Phone service will also be “accessible for Pakistan-based merchants, enabling them to use mobile phones directly to service payments.”
Paymob aims “to empower over 100,000 merchants across Pakistan, in the first 24 months, and improve e-commerce acceptance for online merchants.”
The market opportunity in Pakistan “is significant given the range of retail outlets and SME businesses across the country’s cities.”
With over four million SMEs using just over 80,000 POS terminals and less than 3000 e-commerce payment gateways, the market “is perfectly suited to meet Paymob’s criteria and strategy to expand globally – and bridge the digital financial gap.”
Alain El-Hajj, COO of Paymob, said:
“This is a remarkable moment for Paymob. We are honored to partner with Bank Alfalah under its progressive leadership to provide reliable and seamless digital payment services for SMEs across Pakistan. With this partnership we aim to contribute the shared vision of economic growth and digitization of SMEs”
Atif Bajwa, CEO and Director of Bank Alfalah remarked:
“Bank Alfalah is proud to partner with Paymob in one of Pakistan’s largest Fintech partnerships. Our collaboration will aim to serve thousands of merchants across Pakistan and the industry first “Tap-on-Phone” service will allow us to reach even the most remotely located merchants in Pakistan.”
Pakistan’s market has “several positive drivers.” according to an update shared with CI.
GDP growth “is forecast at 5-6% per annum, with the total value of e-commerce consumer goods having grown by 83% in 2021 to reach $3.9 billion. ”
The Pakistan Telecommunication Authority reports that 101 million people “use the internet in Pakistan, with 46% having access to broadband services and 85% (183 million) to mobile connections.”
According to the PIDE, Pakistan has “the potential for significant Fintech growth, due to its increasing youth population, disruptive internet and smartphone penetration, consumer preferences for mobile phones and social media, a booming e-commerce market facilitating digital payments, and the financial system’s overall capacity for innovation.”
As mentioned in a release, Paymob is “an infrastructure technology enabler that aims to contribute to the financial inclusion movement, while targeting economic growth by empowering merchants through payment facilitation to grow their business using multiple digital payment methods such as online payments, mobile wallets, instalments and more.”
Paymob is expanding its merchant servicing business rapidly and is currently serving tens of thousands of merchants in the Middle East / MENA region.
Paymob is targeting “to add more countries such as Saudi Arabia, UAE and Oman in 2022.”