Employee stock option funding platform Equitybee has announced a corporate rebranding of the company.
According to a release, the “new visual identity” aligns with the transformation that is taking place across the organization. Equitybee did not indicate a name change.
The company states that this marks another milestone in the evolution of Equitybee, as it continues to reinvent itself in enabling open options for all startup employees.
The new branding is said to be rooted in the company’s heritage of empowering startup employees to take control of their financial destiny. Equitybee says that creating a strong brand in the marketplace is essential, as is ensuring that the new identity matches the overall mission to level the playing field for startup employees, and help them acquire the billions in unexercised equity that get left on the table each year.
“In spite of a record number of exit events occurring, including acquisitions and SPACs, startup equity remains inequitable because the startup equity system is broken,” said Oren Barzilai, Equitybee co-founder and CEO. “We built Equitybee to empower more employees to share in the success of the businesses they helped build. Our revised brand will continue to establish our global presence as an employees-first financial technology platform.”