UBS (SWX: UBSG) is launching a “purely” digital product line, UBS key4, for clients who want “to carry out their banking transactions entirely digitally – independently and around the clock from their smartphone.”
The new product line is “integrated into the long-established and popular UBS Mobile Banking App” and provides access to UBS’s digital offering.
UBS key4 is “the new general gateway to digital banking at UBS.”
It is the key that “allows clients to access fully digital banking services independently, backed up by UBS’s comprehensive expertise.”
The aim is “to make clients’ lives easier with the help of digitization.”
Sabine Keller-Busse, President UBS Switzerland:
“The new, purely digital product line UBS key4 forms a central part of UBS’s comprehensive digitization in Switzerland. I’m convinced that in the future, only a seamless and integrated range of digitized banking services will meet clients’ ever-changing needs. That’s why we are gradually digitizing the entire offering, from simple to complex services, to make it comprehensive, consistent and integrated.”
Initially, UBS key4 will primarily “target new clients in Switzerland who want to carry out their banking transactions entirely digitally.”
The new product line “is integrated into the existing UBS Mobile Banking App and will initially comprise a basic digital offering with a personal account, two savings accounts (one of which is sustainable), a prepaid card with attractive exchange rates and Mobile payment options (Apple Pay, Google Pay, Samsung Pay and more), as well as a debit card, UBS TWINT and UBS KeyClub.”
For every new client, UBS will also “make a donation to myclimate to support sustainability projects in Switzerland.”
Thanks to the one-app approach, all existing UBS Mobile Banking users “will also benefit from the improved user experience and a fresh «look & feel» going forward.”
Additional new digital offerings “will gradually be integrated into the UBS key4 product line.”
It will ultimately even “incorporate more challenging issues such as pension planning or investing, which will sooner or later become relevant for many clients. UBS consistently focuses on permeability: these offerings will be available in the existing UBS Mobile Banking App and therefore accessible to all users.”
The offering is constantly being “developed in agile, interdisciplinary teams, and client feedback is consistently taken into account.”
This considerably “increases the pace of innovation, allowing product development to be even better tailored to client needs.”
As noted in the update, the new, purely digital product line UBS key4 and the digital financing platform key4 by UBS, which has been in place since summer 2020, “are both important and complementary parts of UBS’s comprehensive digital strategy in Switzerland and are continuously being expanded.”
